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𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝗢𝗻𝗹𝘆 𝟭𝟮% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝗿𝗲 𝗳𝘂𝗹𝗹𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸.

In Luxembourg? Even less, at 10%.

Here’s where it gets interesting.

The most engaged employees are often the first to actually
walk out the door or, ironically, be shown it.

A CEO once told me:

‘Andra, you can have a super-performing heart. But if it’s over-performing,
you need to change the heart, not the body.’

Sorry, but that’s ❌ WRONG leadership advice.

Unless you prefer to win popularity contests.

And that kind of thinking is also the reason behind low employee engagement.

Just think a bit: when you have a toxic body, do you get rid of your main organs or focus on detoxifying and strengthening it?

Go to the root cause: ⤵

Cancer can’t thrive in an alkaline environment, right?

And if something is disrupting the body aka the system,
that might be a sign of an underlying cause (or disease).

This analogy can also apply to the challenges of weak work environments.

See, employees do not rise to the level of their ambitions.

They fall to the systems they get entangled in.

Engaged employees are often perceived as disruptors. And, in toxic environments, the ‘firm’ aka ‘the body’ may not always accept them to those who are less threatening to the status quo.

But we’ve missed the point all along.

The engaged ones are the heart, the brain, the lungs etc –
the main organs that drive the whole body forward.

These past months, we’ve had some eye-opening discussions with HR leaders on what the reality looks like and how to create a culture that celebrates and nurtures employee engagement.


When I mention “detoxifying,” I certainly don’t mean kicking out the unengaged or disengaged members.

I understand that this might not be a popular approach among some CEOs, but I’ve seen how the disengaged ones might hold the answers to unlocking real growth.

Contrary to the belief that growth occurs when everything is going smoothly, I’d challenge that notion because it’s often during challenging times that breakthroughs happen.

According to runn, there is a high cost to low engagement. Disengaged employees cost the global economy US$8.8 trillion a year – accounting for 9% of global GDP.  This means reigniting the passion of disengaged workers is a huge opportunity for economic growth.

Update 2024: This slide is from a presentation by Zortify (2024)

Employer Branding Company Culture Employee Engagement Talent Attraction Employer Reputation Workplace Environment Brand Identity Recruitment Strategy Employee Advocacy Organizational Values Employee Experience Talent Management Corporate Branding Employer Brand Strategy Employee Retention Recruitment Marketing Employer Value Proposition (EVP) Cultural Fit Employer Brand Awareness Employee Satisfaction

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